Looking for more tips on how to hack the elusive Instagram algorithm? Check out our recent blog post: 8 Ways to Cheat the Instagram Algorithm. While these local times are a good starting point, if you want to get the most engagement, it’s best to find your personalized best times to post based on your unique audience.īy doing this, you can actually hack the algorithm to increase your reach and get more likes and followers! Schedule your Instagram posts to publish at peak times automatically with Later, for free! No early morning logins required! Instagram itself (and the way we use and interact with content on the app) has changed significantly over the last 12 months, so it’s a good time to adjust your posting strategy. Instead, an “early to rise, early to post” engagement strategy came to light.īy posting earlier in the day, accounts benefit from less competition (globally, most posts are shared between 9 AM-1 PM each day), while also tapping into traffic from users during their first scroll of the day - even if that’s a few hours after the post was shared.īy being one of the first to post each day, you’re giving your content the best chance of being seen by your audience, regardless of when they are personally most active on the app. So the pressure of having your posts go live the moment your audience is most active has been lifted. We also know that Instagram recently confirmed that the number of interactions in the first 30 minutes does not determine a post’s ranking in the Home Feed. We know that Instagram’s algorithm takes timeliness into account, but perhaps not as much as it once did. Historically, we believed that posting when your audience was most active was the most effective strategy - and while this does appear to have a positive correlation, it’s not the only factor that impacts engagement. We’ve been studying the best times to post on Instagram since 2018, and this year, we saw a serious shift in the data! So… What Does This Tell Us?Īs a team, we were quite surprised to see the best times to post were so early in the day. We found that posts published on Wednesday between 10 AM – 4 PM and Thursday between 9 PM – 11 PM receive the lowest engagement rates on average.
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